Bobby Parker

Founder & Chief Creative Officer

Bobby is the Founder of Parker Gene Creative, a boutique marketing and public relations agency specializing in school communications, nonprofit storytelling, and mission-driven brand strategy. Since launching the agency in 2022, Bobby has become a trusted communications partner to educational institutions and community organizations across the Southeast, helping them articulate their impact, strengthen trust, and connect more meaningfully with the audiences they serve. Parker Gene Creative was named Pensacola’s Favorite PR/Advertising Agency by FACES Pensacola’s FAVIES Awards in 2024 and 2025—an acknowledgment of Bobby’s leadership and the agency’s growing influence in education and nonprofit communications.

At the heart of Bobby’s work is a deep commitment to education. He is widely known for his longstanding partnership with SEASIDE SCHOOL™, where he has led high-impact communications initiatives spanning enrollment campaigns, fundraising efforts, race-weekend promotions, alumni engagement, capital announcements, and statewide media relations. His work with the school earned multiple honors from the Florida Public Relations Association, including the 2024 Golden Image Award of Distinction and the Judges’ Award for a record-breaking enrollment campaign—cementing his reputation as a leader in strategic school communications.

Drawing from his background in education, storytelling, and public relations, Bobby developed the T.E.A.C.H. Your Story™ Framework—a proprietary communications model designed specifically for schools and education-focused nonprofits. The framework empowers institutions to clarify their message, elevate their voice, engage stakeholders, and humanize their impact through intentional, values-driven storytelling. Today, T.E.A.C.H. Your Story™ serves as the foundation for Bobby’s work with schools seeking to stand out in increasingly competitive educational landscapes.

Before founding Parker Gene Creative, Bobby served as Vice President of Marketing for Corcoran Reverie, a top-performing luxury real estate brokerage affiliated with The Corcoran Group. There, he led multi-market campaigns across Northwest Florida and Nashville, strengthening brand visibility and positioning the firm as a market leader. His career spans education, real estate, tourism, radio, hospitality, and the nonprofit sector—experience that allows him to seamlessly navigate complex narratives and build credibility across audiences.

Bobby’s leadership and community impact have been widely recognized. In addition to his FPRA honors, he was named Distinguished Alumni Rising Star by the Northwest Florida State College Foundation and Volunteer of the Year by United Way Emerald Coast in 2024. Other accolades include the Joe Curley Rising Leader Award, FPRA Member of the Year, United Way Emerald Coast’s 40 Under 40 Emerging Leaders, Business Elite’s 40 Under 40 in North America, and the Community Service Award for Excellence in Publicity from Stage Crafters Community Theatre.

A dedicated civic leader, Bobby has served on numerous boards and committees, including the Florida Public Relations Association, United Way of the Emerald Coast, Cultural Arts Alliance of Walton County, Destin Chamber of Commerce, and Walton Area Chamber of Commerce. He is particularly passionate about advancing inclusive storytelling and initiatives that uplift underrepresented voices, including the LGBTQ+ community.

Based in Northwest Florida, Bobby is inspired by education, the arts, and community-driven impact. He brings empathy, clarity, and strategic creativity to every project—helping schools and organizations not just tell their stories, but tell them with purpose, heart, and measurable results.