Bobby Parker

Founder & Chief Creative Officer

Bobby is the Founder and Chief Creative Officer of Parker Gene Creative, a boutique marketing and public relations agency serving nonprofits and small businesses with a passion for purposeful storytelling and brand impact. Since launching the agency in 2022, Bobby has led award-winning campaigns and helped amplify the missions of organizations across the Southeast. In 2024, Parker Gene Creative was recognized as Pensacola’s Favorite PR/Advertising Agency by FACES Pensacola’s FAVIES Awards—an honor that reflects Bobby’s leadership and the agency’s growing influence in the community.

Prior to founding his agency, Bobby served as Vice President of Marketing for Corcoran Reverie, a top-performing real estate brokerage affiliated with The Corcoran Group. During his tenure, he spearheaded multi-market campaigns across Northwest Florida and Nashville, positioning the brand as a market leader and earning industry-wide recognition. With a background that spans real estate, tourism, education, radio, hospitality, and the nonprofit sector, Bobby’s ability to shape narratives and build trust has earned him a reputation as a strategic, creative force.

His work has garnered numerous accolades over the years, including the Golden Image Award of Distinction and the Golden Image Judges’ Award from the Florida Public Relations Association in 2024 for a record-breaking enrollment campaign with the Seaside School. That same year, Bobby was named the Distinguished Alumni Rising Star by the Northwest Florida State College Foundation and Volunteer of the Year for United Way Emerald Coast. In 2023, he received the Community Service Award for Excellence in Publicity from Stage Crafters Community Theatre. Additional honors include the Joe Curley Rising Leader Award and FPRA Member of the Year (2020), United Way of the Emerald Coast’s 40 Under 40 Emerging Leaders (2021), an FPRA Award of Distinction for Collateral Tools of Public Relations (2022), and recognition among Business Elite’s 40 Under 40 in North America (2022).

Deeply committed to giving back, Bobby has served on numerous boards and committees, including the Florida Public Relations Association, United Way of the Emerald Coast, the Cultural Arts Alliance of Walton County, the Fort Walton Beach Cultural Arts League, the Destin Chamber of Commerce, and the Walton Area Chamber of Commerce. He is especially passionate about diversity, equity, and inclusion initiatives, particularly those that uplift the LGBTQ+ community.

Based in Northwest Florida, Bobby finds inspiration in the local arts scene, small business community, and time spent with his family, friends, and beloved pets. He brings a collaborative spirit, creative vision, and strategic mindset to everything he does—making him a trusted leader, advocate, and valuable member of any organization.